Angela Ahrendts
The basis for all human relationships and where we derive our greatest strength and power, trust is single-handedly the most powerful source of positive energy and, once in place, unlocks a freedom and peace to explore.Collection: Strength
Unless I can come in in the morning and smile, walk in the lobby and say, 'Good morning!' - if I am stressed - I am not going to do a good job. Everybody is watching us. They are feeding off of our energy.Collection: Morning
We're building a lifelong relationship with people, and every great relationship has to be built on trust.Collection: Trust
Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.Collection: Relationship
Intuition is the wisdom formed by feeling and instinct - a gift of knowing without reasoning... Belief is ignited by hope and supported by facts and evidence - it builds alignment and creates confidence. Belief is what sets energy in motion and creates the success that breeds more success.Collection: Wisdom
Everyone talks about building a relationship with your customer. I think you build one with your employees first.Collection: Relationship
I am not in favour of quotas. Just put the best person into the job. It is not about gender; it is about experience, leadership and vision.Collection: Leadership
You're going to see relationships with technology across anything that's brand. I don't care if that's in home or what you wear. I just think it's a new fact of life.Collection: Technology
Computers and smart devices are among the greatest intellectual gifts ever created for man but, if not balanced with human contact, may offer little to develop one's heart.Collection: Computers
Just because you're a luxury brand doesn't mean you have to have an attitude.Collection: Attitude
The more technologically advanced our society becomes, the more we need to go back to the basic fundamentals of human communication.Collection: Communication
Ask questions; don't make assumptions.
All I have are my instincts. They've never failed me.
I know it might sound weird, but empathy is one of the greatest creators of energy. It's counterintuitive because it's selfless.
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social.
Store windows are like landing pages on the website.
The main objective - our soul is our people. And our job is to enrich their lives, change the world. And so I think that's the bigger pressure you put on yourself.
Everyone in the world should have a trench coat, and there should be a trench coat for everyone in the world. It does not matter your age; it doesn't matter your gender.
Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.
I don't think malls are going to go away. People still need somewhere to go, but they do have to evolve.
Forget luxury; as a great company you have to keep evolving.
I don't want to be a great chief executive without being a great mum and a great wife.
The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed.
In luxury, ubiquity will kill you - it means you're not really luxury anymore.
I work through teams. It's the only way I know how to work.
'Balance' is a really big word for me.
In China, you've got six people buying for one child. But the thing is, you've got the largest rising upper-middle class in the world.
You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people's shoes.
It is one of the most important parts of my job, showing that you can't do it all.
I'm nearly always at home at the weekends; that's important for every working woman today, not just me. I don't encourage people to come in at the weekend and work; I encourage people to go home and create great families.
I hadn't grown up always aspiring to be a CEO.
I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me.
You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant.
I think when you're empathetic, you're putting yourself in somebody else's shoes, right? It's not about you.
There's seven billion people on the planet. It's not about you.
I don't care how advanced technology gets. I don't think that there's anything that can replace looking someone in the eyes, touching their hand, you know?
From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.
Trust your instincts and emotions.
At some point in your career, maybe you, too, have made the life-altering decision to start anew. If so, you know first-hand how exciting, challenging, and sometimes disorienting the first 30, 60, 90 days can be.
People love to talk about themselves.
I've never gone to the Oscars because I can't afford another week away. It is not more important than my husband. It is not more important than my kids.
We cherish right and we cherish left, but more important, we cherish when you are able to use the whole mind that you were born with.
Whether it's countries or companies, it's about putting the best person in the job who can unite people and create value.
What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.
You have to do what's best for the brand.
Great design... you won't have a business today without great design.
Online, offline, it's gotta be the same.
People talk about the age and positioning of a brand, but hell, it's not about that. The global language is digital, and we need to speak the language.
I don't believe that if you are going to build a long-term, sustainable brand that you can chop up every component part and expect everyone to have a perfect P&L.
I'm not shy, but I have a job to do. I don't need the notoriety.