What I've found over the years working on various projects is, you can have a clever book or clever tagline, but there has to be a story to go along with it that leads to something bigger. Something with a little more texture to it.
What I've found over the years working on various projects is, you can have a clever book or clever tagline, but there has to be a story to go along with it that leads to something bigger. Something with a little more texture to it.