Well it's interesting because we use the word brand in a very derogatory way a lot of the time. I do it as much as anyone. But i think a brand is also sort of like momentum; it gets you through the bad patches if you've got a good brand.
Well it's interesting because we use the word brand in a very derogatory way a lot of the time. I do it as much as anyone. But i think a brand is also sort of like momentum; it gets you through the bad patches if you've got a good brand.