Yves Behar

Image of Yves Behar
Sometimes you can find peace of mind by transferring yourself to different situations. They're just reminders to stay... calm.
- Yves Behar
Collection: Peace
Image of Yves Behar
The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.
- Yves Behar
Collection: Design
Image of Yves Behar
I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'design brings stories to life.'
- Yves Behar
Collection: Teen
Image of Yves Behar
Design needs a new relationship with the world, one that is more focused on our planet's needs.
- Yves Behar
Collection: Relationship
Image of Yves Behar
Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'
- Yves Behar
Collection: Design
Image of Yves Behar
When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.
- Yves Behar
Collection: Design
Image of Yves Behar
I'm interested in technology for the masses. Good tech design should not just be for enthusiasts but for the general public. It should be something that touches everyone.
- Yves Behar
Collection: Technology
Image of Yves Behar
The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.
- Yves Behar
Collection: Technology
Image of Yves Behar
Design is a tool that either allows us to create new markets or disrupt existing ones.
- Yves Behar
Collection: Design
Image of Yves Behar
My mantra is: 'Good design accelerates the adoption of new ideas.'
- Yves Behar
Collection: Design
Image of Yves Behar
What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost.
- Yves Behar
Collection: Design
Image of Yves Behar
Designers have a responsibility to show the future as they want it to be - or at least as it can be, not just the way an industry wants it to be.
- Yves Behar
Collection: Responsibility
Image of Yves Behar
Advertising is the price companies pay for being unoriginal.
- Yves Behar
Collection: Pay
Image of Yves Behar
To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as big as it needs to be. Design is how you treat your customers. If you treat them well from an environmental, emotional, and aesthetic standpoint, you're probably doing good design.
- Yves Behar
Collection: Emotional
Image of Yves Behar
You can't do good work on a short-term contract. You need to be engaged over a period of time.
- Yves Behar
Collection: Needs