Theophilus London
I can pull off anything; I have the height and the attitude. The only thing I can't wear is a leotard, but I can wear anything else.Collection: Attitude
I admire natural, untouched beauty.Collection: Beauty
I'm not on a record like some rapper trying to boast about my clothes or where I'm from. I'm creating stories, experiences, the way places make me feel, the way a person makes me feel.
The Gap has always been an iconic, go-to brand that reminds me of my childhood.
Creating the album 'VIBES' has been the biggest life lesson I have ever learned.
I believe your atmosphere and your surroundings create a mind state for you.
When I say 'rare,' it's my own term. It's like you're doing something with a photo that is dominant that no one has ever seen before. #Rare means that it can only be seen here. It's just a rare moment that I'm sharing with the world.
Believe in yourself and believe in magic.
I like to keep a uniform - wear a blazer, try to keep the same colour pants; very tailored, very fitted but still edgy.
I like vintage shopping, but I also like to mix in high-end.
To wake up in the morning and just know what I'm going to wear, it helps me get out of the house faster.
I want to wear something that's not perfectly matching; there has to be something unorthodox about it. I want to create this mystery.
I like to revamp things; like, I make to make things better in my eye, but I don't put out own lines... I just collab with my favorite brands.
Shout-out to my dad - he influenced my style when I was 17.
I need to travel, of course, with my laptop, so I can do my business on the road.
To me, my style is comfortable.
I like to go to the airport looking stylish - you never know who you'll run into. Sometimes I have fans at the airports. I never want to be bummy looking.
I collect different game hats, like Syracuse Women's Volleyball; I have a Navy Basketball hat. They're all vintage but in new condition.
The second album is the hardest to write. It's nothing like the first album.
I moved my studio to Palm Springs 'cause I don't like the idea of going to a studio every day like a job... I need to make a personal record, so I need to be in a house... I don't want to be in a studio where people can hear the music 'cause I don't know what it is yet.
New York feels vibrant... It feels electric to walk the streets at night.
I like connecting with people through technology.
If I walk into a store, I'm going to buy the best jacket or the best item in the store, hands down.
You gotta learn your body, how clothes fit on you.
Dressing up, for me, is looking like an idiot.
I feel I have so much more to deliver than music.
It leaves a good legacy to have five records.
Image plays a huge part in my music and in my lifestyle.
What I sell is the higher knowledge of knowing what's next and not following the trend of what's now.
It's not only about the rap lyric. Today, people are buying you as a person.
I started getting emails from Anna Wintour inviting me to her dinners. It was just surreal.
I wore my same look for six years. My hat and glasses - people recognize me now.
There were times when I was just listening to albums for the hype of it. Some albums, I would just put it on in my car, and me and my friends would just drive, that we'd wild out to, get arrested to.
The first time I really listened to an album and thought, 'This album is mine,' was Kanye's 'Late Registration.'
I understand demographics.
I love fashion week. It has great energy and vibe.
I am more into guys' fashion, but I'm inspired by women's fashion in a weird way.
I love to hear a cool ambient sound at runway shows. It creates a good energy.
When I want to choose to work with someone, you know, I definitely have to do some research on their background and how they were raised as people.
Mixtapes are very personal, and they describe who you are better than an album sometimes.
When you're a kid, you're only exposed to what's going on in your mind. The mind is like a bigger-than-outer-space type of thing.
I hate writing texts to girlfriends because you can't really see emotions in texts. You can get confused on what she says.
The Royal Family doesn't go out shopping for their uniforms: they've got some guy sewing on all the ornaments in-house. You could say I've got my own in-house team as well.
I connect to SpongeBob in a way; like, that's the homie. He can chill on the corner with me.
I like Jeremy Scott, and he has some really dope sneakers.
Let's see: I'm into a whole bunch of different people - Alexander Wang... that's my dude.
The most time I spent home in 2009 was about a month.
I keep a creative group around me.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
Hip-hop is like underground. I don't know if hip-hop exists anymore. I don't know if it does.