Sergio Zyman
The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.Collection: People
A brand is essentially a container for a customer’s complete experience with the product or company.Collection: Company
Selling more stuff to more people more often for more money more efficientlyCollection: Selling More
If you don't keep giving customers reasons to buy from you, they won'tCollection: Giving
Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.Collection: Home
If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.Collection: Mind
Challenge everything, assume nothing.Collection: Challenges
If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.Collection: Hands