Robert Scoble

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Turn on all security features like two-factor authentication. People who do that generally don't get hacked. Don't care? You will when you get hacked. Do the same for your email and other social services, too.
- Robert Scoble
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I've seen this over and over again: people love it if you step up their experience. No one turns down an upgrade to business class in a plane.
- Robert Scoble
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Photography let me show other people how I saw the world. Math required me to do work that made my head hurt.
- Robert Scoble
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Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only.
- Robert Scoble
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This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.
- Robert Scoble
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Things that are interesting, people will pass around the Internet, around the world. And the blogosphere is only the tip of the iceberg.
- Robert Scoble
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People thought I was an idiot, but I saw social networks were going to be more important, and it turned out to be true.
- Robert Scoble
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Make sure you like, comment and share other people's items. That teaches Facebook what kinds of things you like to see in your feed.
- Robert Scoble
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Unfriend people who do not post to Facebook or engage with anyone else. You'll find your posts start getting reach they never did before. Why? Facebook only releases your posts to a few people at first and watches what they do with it.
- Robert Scoble
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I get a lot of email, so if you're sending me an email, if you want to rise above the clutter, put something on it: say, 'Hey!'
- Robert Scoble
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My favorite computer of all time? The Apple II that got me started, of course.
- Robert Scoble
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I got lucky because my dad moved us to Silicon Valley before it really was known worldwide as an important tech hub.
- Robert Scoble
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At Rackspace, I'm building a media house which will celebrate small teams who are having world-wide impacts through their building or use of new technology.
- Robert Scoble
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The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car.
- Robert Scoble
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There is a shirt company that is making sensors that go into your clothing. They will watch how you sit, run or ski and give data on that information.
- Robert Scoble
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With the advent of wearable technology, companies will soon be able to better provide ads to customers based on their real-time activity.
- Robert Scoble
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We are moving into a world where companies will be able to offer us products and services based on our last two hours of activity. This is both exciting and frightening at the same time.
- Robert Scoble
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Apple has hundreds of stores around the world that are beautiful, and they have a distribution system and a staff of 40 or 50 people that will help you.
- Robert Scoble
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I happen to be fortunate: I live in San Francisco, and I can afford a $600 phone. Or two of them!
- Robert Scoble
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I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed.
- Robert Scoble
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The problem with Microsoft is that it's so committee-driven and slow.
- Robert Scoble
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Let's be honest - you work at a big company because it's comfortable. You don't have to work 80 hours per week, and you get paid, have nice benefits, and the family is all happy.
- Robert Scoble
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You see 6,000 times more tech companies in San Francisco than you see in Seattle. All the money is in San Francisco when you look at the venture fund maps. The PR is in San Francisco. The centricity of the industry is in San Francisco.
- Robert Scoble
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I do not see Windows Phones anywhere in the world except Seattle.
- Robert Scoble
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I'd try to become known as a world expert on 'something,' to take a small niche you can define.
- Robert Scoble
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I knew tech was going to be increasingly important in my lifetime, so I focused on it early.
- Robert Scoble
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Once you become known for one thing, it's easy to become known for a second thing, a third thing, and a fourth thing.
- Robert Scoble
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The problem with Flipboard is that it's an app, not the Web, and I keep hoping someone will show me a really well-designed Web app that shows me that the Web can still win.
- Robert Scoble
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My favorite conference so far has been Davos, the World Economic Forum. The people there were really incredible.
- Robert Scoble
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I always tell people, start with what you're passionate about. If you truly are passionate, you'll keep it up.
- Robert Scoble
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I find that it's not the numbers but the quality of the audience. That's why it got to be such a big thing when I left Microsoft, because I had an interested audience; not huge, but passionate. The passionate ones are the ones who change society.
- Robert Scoble
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If you're in business, and you don't understand how that word of mouth works, you won't be able to take full advantage of it, how to get full adoption by getting that network to talk about you.
- Robert Scoble
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Post fast on good news or bad. Someone say something bad about your product? Link to it - before the second or third site does - and answer its claims as best you can.
- Robert Scoble
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Never change the URL of your blog. I've done it once, and I lost much of my readership. It took several months to build up the same reader patterns and trust.
- Robert Scoble
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Link to your competitors and say nice things about them. Remember, you're part of an industry.
- Robert Scoble
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Be the authority on your product/company. You should know more about your product than anyone else alive if you're writing a blog about it.
- Robert Scoble
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I see something happening in the world, and I want to share it. It's why, during 9/11, I wrote every few minutes what I saw happening. It's why I write about meeting Steve Wozniak or Bill Gates or Larry Page.
- Robert Scoble
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I'm just an early adopter; I subscribe to more things than normal people and have a high level of inbound and a high level of noise.
- Robert Scoble
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There's more noise that comes with wearable computing, things that let us take pictures every 30 seconds as we walk around living our lives, and a huge number more photos per person will exist.
- Robert Scoble
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Facebook is studying emotional reaction to things and bringing you fewer of things you don't engage with and more of what you do.
- Robert Scoble
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If there's a danger at Facebook, it's the assumption that Facebook has us all locked in and we aren't going to go elsewhere.
- Robert Scoble
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Investors can see that Facebook is feeling old and tired and isn't seeming to be that innovative.
- Robert Scoble
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It's not enough to have a hacker culture anymore. You have to have a design culture, too.
- Robert Scoble
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On mobile, make sure Facebook's app can know where you are. That not only makes features like Nearby Friends possible but also makes your feed have a few items from your location.
- Robert Scoble
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I'd rather deal with a big company, because at least I can sue them, and see them, and know what they're doing. Google, for instance, shows you everything they've collected on you, with a clearly written privacy policy. They tell you what they're doing with it. I'm not scared by that.
- Robert Scoble
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What's really going on is, on your iPhone, you have 200 apps, and they're all collecting a little data on you. Twitter knows a certain thing, Foursquare knows something else, my Fitbit app knows something else, my Waze app knows something else.
- Robert Scoble
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Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess.
- Robert Scoble
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There's smarter people than me. But you cannot have any one guy running 18 billion-dollar businesses. It just doesn't make sense to me. I've met some extraordinary leaders in my time. They struggle with running one billion-dollar business.
- Robert Scoble
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Highlight just hasn't proven to be very addictive to either me or my friends. We talk about it often. I keep running it.
- Robert Scoble
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The people who can step up my experience are those who have a common set of experiences with people I know. Think about it. How often did a total stranger come into your life to make your evening better? Not very often. But the friend of your friend? That happens all the time.
- Robert Scoble