Prayrit Seth, my director, has worked with me on most of my songs and videos. It's a very organic process for him and me to conceptualize and brainstorm on how to present our work.
Because I grew up listening to and watching loads of pop/pop rock videos, I'm very influenced by the 1990s.
I take my job seriously. It's a very special process, you have to be connected with what you are singing.