I would say that 'Creed' has a lot more music in it. It's 60 minutes of music, while 'Fruitvale' had about a fourth of that at best. There's a bigger focus in 'Creed' because I had to make music for training montages.
It was very challenging, trying to add an orchestra on top of these traditional African rhythms, because as soon as you add any kind of melody or chords over it, it stops feeling African.
These days, you're always surrounded by music and sounds, whether you're in the mall or a subway car.
Music in Africa is perceived so differently than Western classical music - it's language and storytelling.
I never used to get calls from artists or labels, but once you have a top 20 hit, you start getting them.