When people go to a web page, the thing that they want more than anything else is instant clarity.Collection: People
In a pitch black room, you can affirm "let their be light" or you can light one candle.Collection: Inspirational
20 years ago, when Bob Bly starting teaching copywriting, the field was deeply shrouded in mystery. Now, thanks to Bob, learning copywriting, though still a tricky proposition, is much easier.Collection: Teaching