I couldn't do a show; I have about as much talent to do television as, you know... it's not what I do. I wouldn't know where to begin.
I'm not a pioneer of hip-hop; I just saw it and said, 'This thing is incredible, and these people are incredible. They should be exposed all over the world.'
The fact is that 'free' in music streaming is so technically good and ubiquitous that it's stunting the growth of paid streaming.
Girls are sitting around talking about boys, right? Or complaining about boys, when they have their heart broken or whatever, and they need music for that, right? And they need music for that. So it's hard to find the right music. Not everyone has the right list or knows a DJ.
Dre's from Compton, I'm from Brooklyn, and we both wanted to make a better life for ourselves, right? And we both - somehow, we're both recording engineers, that's how we got our break.
To get people to pay for something that you built, it has to be of service. It has to make somebody's life better.
We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple Music customers and our future customers.
Over four or five years, I did six albums with three people: John Lennon, Bruce Springsteen, and Patti Smith. I felt that if I could care as much about their music as they did, I could be useful to them. I really cared about their music and their lives.
You have to think, 'What can I do to help my team develop, grow, and become better performers?' rather than, 'What's in it for me?'
It was frustrating that young people, through no fault of their own, were listening to terrible $2 ear buds. You can't get good sound out of those.
Seeing young people caring about sound again and realizing that it's not cool to not have good sound, that means a lot.
I don't look at Spotify or Rdio or any of these guys as a direct competitor: I look at other forms of entertainment as the competitor.
We have a problem in the industry, I believe. This whole 'free' issue. The television industry doesn't have it, the movie industry doesn't have it, but the record industry has it.
If you're an artist, and you put out a record - most artists only have one or two hit records - that has 100 million streams, on certain services you only get paid on 75% of those streams. How's an artist going to live like that?
What's happened to the music industry, from my perspective, is a lot of great music is behind the wall that can't get through, and therefore, a lot of artists are getting discouraged.
What I saw in the record industry is it's just getting more restricted, more restricted, more restricted to where everyone's trying to figure out what kind of song to make to get on the radio: that's researched and where advertisers are telling you what to play.
You have gigantic companies feeding off musicians and artists because the artists need the exposure.
You shouldn't take a customer who's buying an album, who's happy buying an album, and try to tell them that what they're doing is wrong.
All I ever really work for is to be a really good engineer, a good producer, a good executive, good in the world of Beats. That's power to me.
We want PC makers to have better audio because these things are used as home stereos by a lot of people, and that makes it suck.
It's one thing for the industry to lose half its revenue to piracy; it's another to destroy it emotionally.
That diploma you hold in your hands today is really just your learner's permit for the rest of the drive through life. Remember, you don't have to be smarter than the next person, all you have to do is be willing to work harder than the next person.Collection: Life