Gary Vaynerchuk
I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press.
When the tech geeks talk, I pay close attention.
99.5 percent of the people that walk around and say they are a social media expert or guru are clowns. We are going to live through a devastating social media bubble.
I do not believe that people want to work hard enough and they want to find the quick Twitter, SEO. Anybody who's obsessed with SEO has lost already, period. I believe that firmly.
Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.
Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of.
Word of mouth works now, much more than ever. @-reply every single person.
I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.
I influence anybody who is able to get through the chaos of my first impression.
I think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing.
I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time.
A broad trend I'm completely obsessed with is mobile commerce. Like completely. I'm completely convinced that everybody's going to be buying from their mobile devices. Whoever can claim that space or be in that space, I'm very interested in.
I don't know how you can justify leaving any engagement behind in the social Web of 2011.
I don't want anybody to not recognize how appreciative I am of the volume of e-mails I get.
I am surprised by how not-adopted the video reply has been. What keeps other people from doing it, I think, is that they think a video comes across as 'I'm cool, look at how many e-mails I get.' That perception doesn't scare me, because I know who I am.
Nobody walks this earth thinking he's better than I think I am - I think I'm great. At the same time, it's so obvious to me that I'm nobody.
People don't want to embrace culture shifts because it's not going to happen in the next 20 minutes.
I think the acquisition of consumers might be on the verge of being mapped. The battlefield is going to be retention and lifetime value.
I am thinking about launching a wine website where there is a deal and the crowd can dictate how cheap it can get.
Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.
I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.
Even though I'm a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I'm looking for real practical knowledge of how to actually make money, not necessarily raise it.
I went online with winelibrary.com in July of 1997; that was my first professional online play.
I definitely think there's some way to understand how people emotionally feel about somebody, but I don't think data collects it. They're not going to click your bit.ly link or click your TweetMeme retweet every time.
I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.
We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing.
Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.
The chef that grew up with the grandma who cooks tends to always beat the chef that went to the culinary institute. It's in the blood.
When I was 17 or 18 I wanted to become a wine expert, and my parents wouldn't let me drink. So I was devastated. All I could do was read, and I read and I read. And I'd read something like, you know, 'Subtle hints of cassis.'
People are more comfortable learning about wine because now they can just Google, you know, 'Soave,' and say, 'Oh, O.K., cool.'
When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008.
Here's how I work: It's 2013, and most marketers are operating like it's 2009. I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality.
The first thing I ever invested in was Twitter. Blaine Cook, former CTO, was leaving the company and asked me if I wanted to buy his stock.
Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now.
I want people to know their palate is a snowflake. We all like different things. Why should we all have the same taste in wines?
Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
Do you know how many companies have wanted me to do an energy drink for them because I named my book 'Crush It!'? It might be fun one day, but right now I think it would undermine the personal brand I've built.
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