Drayton Bird
Understand the power of asking.Collection: Asking
People only buy when they're ready to buy. Not when you're ready to sellCollection: People
Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.Collection: Powerful
Kindly remember that the obvious is always overlooked.Collection: Remember
Most copywriters are like engines. They take a while to warm up to get to the point.Collection: Engines
Men fear to lose as much as they hope to gain.Collection: Men