Dana White
Nothing comes easy. Success doesn't just drop on your lap. You have to go out and fight for it every day.Collection: Success
I swear to God, if my kids, when they're 18, if they come to me and say, 'Dad, I love pumping gas. I love getting up in the morning, I love grabbing the handle, I love the smell of the gas station,' I'd say, 'Go for it,' because if you love it that much at 18, he's probably going to end up owning 25 gas stations by the time he's 30.Collection: Morning
Conor McGregor has that fight anybody, anywhere attitude but doesn't just have the attitude, he lives it.Collection: Attitude
Anything can be changed. Anything can be fixed. Things that are broken can be fixed. And you don't have to be some billionaire or millionaire to do it. You just have to be a person with a vision and the passion to do it, and be willing to fight for it every day.
One of my big philosophies is that fighting is the sport that crosses all borders. I don't care what color you are, what country you come from or what language you speak, fighting is in our DNA. We get it and we like it.
The amount of negativity I hear on a daily basis is unbelievable. But that's the kind of stuff you have to tune out, focus, stick with your vision and keep plugging every day.
I love doing things that people say can't be done.
We bought the UFC when not only was it a bankrupt company that was going under, it had a horrible stigma attached to it. This thing was so bad it was not allowed on pay-per-view.
It's not like I'm going to go out and change the world and convert everyone into MMA fans. There's going to be fans out there who are fans of combat sports and fans of contact sports but not everybody's going to be converted.
I'm a weirdo.
I'm a huge Ronda Rousey fan. She's extremely talented. What I like most about her is she's mean and nasty.
If you get into something that you're passionate about, and if you really believe in it, you gotta get up every day and fight.
People try to compete with the UFC but we're the best at what we do.
The UFC brand is going to be here for a long time.
I'm a firm believer in... just because these guys are professional athletes or whatever, everybody's going to have an opinion on something, and not everybody's going to get along. I've had my words with fans on Twitter too.
I was a bellman - a great hotel, five-star hotel in Boston. I made great money. I made cash every day. I had good benefits. We had 401k. All the things you could ask for in a great job, I had. You know what I didn't have? I hated my job.
You always think as an organization, obviously if you're in sports, you want to be with ESPN. ESPN is it. But you don't really realize how good ESPN is and how big their platform really is until you're in it.
I'm a loyal person, man, and people who have been good to me in my life, I don't forget and I stand by them.
Nevada is a very scary place. This is the worst commission on the planet. I am afraid to bring fights to Las Vegas.
I treat people and I deal with my fighters and I deal with the fans like a real person. I don't come out and read canned statements written by our lawyers.
We're going to continue to go into markets that we've never been in, continue to grow the sport, continue to cultivate talent and the whole landscape of television is changing and I feel like we're ahead of the curve on that, too.
I used to laugh at MMA and say 'do you know what a boxer would do to an MMA guy?' and then I got educated on the truth.
I'm not homophobic and I'm not anti-gay.
The thing about Twitter is it goes directly to your phone like I sent you a text. It's so powerful, it's unbelievable.
Am I a little rough around the edges? Do I say things that people don't like sometimes? Do I swear a lot? Yes, yes, yes. Life's hard, man.
Listen, everybody thinks I'm a Republican, but I'm not a Republican.
Listen, I've been wrong before, and I'll be wrong again.
Look, people have been filming fights since the beginning of time.
Let me tell you what, reality is better than any script you could ever write.
The reality is this: Fighting isn't a team sport; it's an individual's sport.
Chuck Liddell loves to fight. That's his passion. That's what he loves in life. But there comes a day and age - fighting is a young man's game.
I genuinely love this sport and most of the guys who compete in it.
The most famous athletes throughout the history of time are fighters.
It used to be that we weren't even allowed on TV or pay-per-view, so we always spoke to our fans through the Internet.
We want to build this sport all over the world and it absolutely, positively works in the U.K.
Any new thing that comes out with the ability to enhance our show or my ability to communicate with fans and give people more behind-the-scenes access, you know we'll be all over it.
There's plenty of people I don't like that we put fights on with. It's not up to me whether I like them or dislike them, it's what the fans want to see.
I'm nice to everybody, I respect other people. If you respect me, I respect you.
I hate Showtime, I can't stand those guys.
Everything that ever happened to me in my career, Trump was the first guy to pick up the phone and reach out to me.
Really, the way to learn jiu-jitsu is to do it. If you do jiu-jitsu you get it and you learn it.
I never have the plan to overtake boxing. I love boxing; I came from boxing.
We're all entitled to make mistakes. I'm not one of these guys where if you make a mistake, I'm gonna try to tear your life down and burn it to the ground.
I do everything through Twitter, YouTube or the Internet somehow.
There will never be a fighters' union. Ever.
It's unbelievable how good Jon Jones really is. It's the minute he steps out of the octagon, you never know what's going to happen.
Whoever you are, this is America. You can believe or do whatever you want.
You'll never hear me say a negative thing about Donald Trump.
As far as women fighting in MMA, I don't like it when the division isn't deep. I don't like to see a woman who's so much better than everybody else smashing other women. That's tough to watch.
At the end of the day, when you're dealing with heavyweights who can punch, anything is possible. When you've got a big heavyweight who has knockout power, anything's possible.