Ben Horowitz

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The key to high-quality communication is trust, and it's hard to trust somebody that you don't know.
- Ben Horowitz
Collection: Trust
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With communication technology in general, there's a kind of certain critical mass of people. Once you get to 15% of the world's entire population using one communication technology, that's a big deal. It's beyond the theoretical at this point. The people who think it's a fad have probably not been paying that much attention.
- Ben Horowitz
Collection: Communication
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Hire sales people who are really smart problem solvers, but lack courage, hunger and competitiveness, and your company will go out of business.
- Ben Horowitz
Collection: Courage
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In my experience as CEO, I found that the most important decisions tested my courage far more than my intelligence.
- Ben Horowitz
Collection: Intelligence
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Leadership is hard to train on.
- Ben Horowitz
Collection: Leadership
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As a company grows, communication becomes its biggest challenge.
- Ben Horowitz
Collection: Communication
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In all the difficult decisions that I made through the course of running Loudcloud and Opsware, I never once felt brave. In fact, I often felt scared to death. I never lost those feelings, but after much practice, I learned to ignore them. That learning process might also be called the courage development process.
- Ben Horowitz
Collection: Courage
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By far the most difficult skill I learned as a C.E.O. was the ability to manage my own psychology. Organizational design, process design, metrics, hiring and firing were all relatively straightforward skills to master compared with keeping my mind in check.
- Ben Horowitz
Collection: Design
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I would have never wanted to write another management book. There are so many of them, and everybody says the same thing about them, and they are all the same - they give the exact same advice. It's like a diet book; they all say eat less calories, exercise more, and every single book has the same conclusion.
- Ben Horowitz
Collection: Diet
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Most companies that go through layoffs are never the same. They don't recover because trust is broken. And if you're not honest at the point where you're breaking trust anyway, you will never recover.
- Ben Horowitz
Collection: Trust
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It is very helpful to me, in my job, for people to know me better. A lot of that is, it's a communication job.
- Ben Horowitz
Collection: Communication
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When you found a company, you have the original vision, you make all the original decisions, you know every employee, you kind of know every aspect of the product architecture and its limitations.
- Ben Horowitz
Collection: Architecture
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If the employees fundamentally trust the C.E.O., then communications will be vastly more efficient than if they don't. Telling things as they are is a critical part of building this trust.
- Ben Horowitz
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Many of the people that you lay off will have closer relationships with the people who stay than you do, so treat them with an appropriate level of respect.
- Ben Horowitz
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One of the things I say to people is: Imagine if we succeeded.
- Ben Horowitz
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I had a terrible time hiring rich people. It sounds funny, but the problem is when things go wrong they can ask, 'Why am I doing this?' You don't ever want anybody asking that question. You want them to say, 'I know why I'm doing it, I need the money, let's go' or whatever it is that draws them.
- Ben Horowitz
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People say the most important thing is building a world-class team.
- Ben Horowitz
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If I'm in my position at a company, I may not have the knowledge of the C.E.O., I may not know what's possible, or I may not have the creativity, but if I can identify a problem, that's a valuable thing.
- Ben Horowitz
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A good engineering interview will include some set of difficult problems to solve. It might even require that the candidate write a short program. In addition, it will test the candidate's knowledge of the tools she uses in great depth.
- Ben Horowitz
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When screening engineers from other companies, its smart to value engineers from great companies more than those from mediocre companies.
- Ben Horowitz
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To succeed at selling a losing product, you must develop seriously superior sales techniques. In addition, you have to be massively competitive and incredibly hungry to survive in that environment.
- Ben Horowitz
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In boxing, you get hit, it's painful, then you sit on the stool when the adrenaline is gone and you feel that pain. And then you fight the next round.
- Ben Horowitz
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The first rule of the C.E.O. psychological meltdown is 'Don't talk about the psychological meltdown.'
- Ben Horowitz
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Do you have a real interest in people who work for you? Most good leaders have that - it's hard to get someone to follow you if they feel like you hate 'em.
- Ben Horowitz
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Big companies have trouble with innovation. Innovation is about bad ideas, or ideas that look like bad ideas. That's the fundamental thing.
- Ben Horowitz
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It helps to have founded and run a company if you're going to help somebody run a company who is a founder.
- Ben Horowitz
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Business ends up being very dynamic and situational.
- Ben Horowitz
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The hardest thing about starting a company and running a company is, there's just so many expectations on you, and there are so many people who have things that they want you to do. It's a lot like life about that.
- Ben Horowitz
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Rap helps me connect emotionally.
- Ben Horowitz
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I described the CEO job as knowing what to do and getting the company to do what you want. Designing a proper company culture will help you get your company to do what you want in certain important areas for a very long time.
- Ben Horowitz
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Often any decision, even the wrong decision, is better than no decision.
- Ben Horowitz
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You have to be responsible when you're running an organization, and firing people who are your friends is part of that responsibility.
- Ben Horowitz
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Nobody is actually a natural C.E.O.
- Ben Horowitz
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Nobody knows how to be a CEO. It's something you have to learn. It's a very lonely job.
- Ben Horowitz
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As long as people are clear on what they need to do and what's going on, you're very likely to succeed. When nobody is clear, then you're guaranteed to fail.
- Ben Horowitz
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When I was a CEO, the books on management that I read weren't very much help after the first few months on the job. They were all designed to give you directions on how not to screw up your company.
- Ben Horowitz
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Some libertarians say, 'Well, if people work harder, they can make more money.' But, you know, my mother is a nurse and I am a venture capitalist. I think no matter how great a nurse she is, she wouldn't earn a one-thousandth of what I can make, if that.
- Ben Horowitz
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I do think a lot of people are trying to do important things still, and I think it is really a great thing that entrepreneurship is getting easier. When I started, it was just much harder to begin a company.
- Ben Horowitz
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From a systematic standpoint, I think that capitalism is the best system. I can spend a lot of time explaining why I like communism, but it is actually not a good solution. Nor is socialism. So, capitalism is the right model.
- Ben Horowitz
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Groupon looked like a very high valuation, but any investment in a great company at any stage is almost always a good investment.
- Ben Horowitz
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I emphasize to C.E.O.s, you have to have a story in the minds of the employees. It's hard to memorize objectives, but it's easy to remember a story.
- Ben Horowitz
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In my own experience as a C.E.O., I would find myself laying awake at 3 A.M. asking questions about my business, and there weren't management books out there that could help me.
- Ben Horowitz
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Every time you make the hard, correct decision you become a bit more courageous, and every time you make the easy, wrong decision you become a bit more cowardly. If you are CEO, these choices will lead to a courageous or cowardly company.
- Ben Horowitz
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Look - this is the terror of being a founder & CEO. It is all your fault. Every decision, every person you hire, every dumb thing you buy or do - ultimately, you're at the end.
- Ben Horowitz
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The laws of business physics have been broken in terms of how many customers you can acquire and how fast. No one in history has ever acquired 450 million customers in the same amount of time that WhatsApp did.
- Ben Horowitz
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I'm a huge believer in clarity.
- Ben Horowitz
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I think when companies are struggling, they don't want to talk to the press. The guys who write business books aren't interested in it because nobody wants to learn what it's like to be a mess, you want to learn how to be successful. That's slanted the whole thing quite a bit.
- Ben Horowitz
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Every employee in a company depends on the C.E.O. to make fast, high-quality decisions.
- Ben Horowitz
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Most of my job and most of what I do is to mentor people. There are a lot of people I work with that I don't have investments in.
- Ben Horowitz
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You read these management books that say, 'These are the hard things about running a company.' But those aren't really the hard things. The hard things are when you have to layoff half your company, or you have to fire your best friend. Or you have to figure out a way not to go bankrupt.
- Ben Horowitz