Ashwin Sanghi

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The relationship between critic and writer is similar to the one between the pigeon and the statue.
- Ashwin Sanghi
Collection: Relationship
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A myth is a lie that conceals or reveals a truth. But if it reveals even a strand of history or truth, that's what gets my adrenaline going.
- Ashwin Sanghi
Collection: History
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The average human attention span was 12 seconds in 2000 and 8 seconds in 2013. A drop of 33%. The scary part is that the attention span of a goldfish was 9 seconds, almost 13% more than us humans. That's why it's getting tougher by the day to get people to turn the page. Maybe we writers ought to try writing for goldfish!
- Ashwin Sanghi
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Writing a mystery is like drawing a picture and then cutting it into little pieces that you offer to your readers one piece at a time, thus allowing them the chance to put the jigsaw puzzle together by the end of the book.
- Ashwin Sanghi
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Humankind would improve if we concentrated less on being human and more on being kind.
- Ashwin Sanghi
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I must admit that i am fascinated by the glories of ancient India. But when will the purveyors of Indian culture realise that not everything about our past was glorious?
- Ashwin Sanghi
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Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.
- Ashwin Sanghi
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A western audience might not appreciate 'Chanakya's Chant' because of its dependence on history and ancient statecraft. My book is a modern-day thriller that draws on a bedrock of history. My primary object is to entertain, not educate.
- Ashwin Sanghi
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Mythology does not interest me. Nor does history. But the possible overlap between history and mythology excites me immensely.
- Ashwin Sanghi
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Write when drunk. Edit when sober. Marketing is the hangover.
- Ashwin Sanghi
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What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyone's ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be.
- Ashwin Sanghi
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The Egyptians saw the sun and called him Ra, the Sun God. He rode across the sky in his chariot until it was time to sleep. Copernicus and Galileo proved otherwise, and poor Ra lost his divinity.
- Ashwin Sanghi
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The cleanest book on a dusty bookshelf is usually a dirty one.
- Ashwin Sanghi
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Initial work is on period research where the historical markers are absolutely non-negotiable. Once that is established, a writer can take creative liberties in terms of chronology to suit the story.
- Ashwin Sanghi
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I have always been a bit of an introvert. In fact, my dad used to force me to meet people so that my interpersonal skills improve. As an individual, I was happiest when left alone.
- Ashwin Sanghi
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I believe that patterns tend to repeat themselves and there are connections between the past and the present. There is the old proverb that reads, 'You can't know where you're going if you don't know where you've been'. For me, history is like that. When you take history and combine it with myth, then you get mystery.
- Ashwin Sanghi
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It may sound very strange, but I love the freedom that writing a novel gives me. It is an unhindered experience. If I come after a bad day, I can decide that my protagonist will die on page 100 of my novel in a 350-page story.
- Ashwin Sanghi
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That freedom of writing you don't get in other formats, I'd rather leave it to someone else to deal with the headache of drafting my book into a screenplay.
- Ashwin Sanghi
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I've always been fascinated by books. When I was young, my grandfather used to hand out a book - which would be anything from a biography to a classic - to me every week and ask me to write a piece on what I thought about it. On the other hand, my mother used to love reading thrillers and bestsellers.
- Ashwin Sanghi
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Once upon a time, I was a workaholic clocking more than 80 hours per week. That changed after I began to write. I now work only around 35 hours per week. I do not work on weekends because these are the days that I use for research as well as for my writing.
- Ashwin Sanghi
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I like to joke that I probably hold the world record for rejection letters. Yes, the truth is that I was fed up of being rejected repeatedly, and self-publication was an act of defiance at traditional publishing. But life works in strange ways.
- Ashwin Sanghi
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The publishing scene in India is evolving rapidly, and the key challenge is to keep reinventing oneself so that one does not become formulaic. Sometimes it is safer to deal with the consequences of failure than the fruits of success. Remaining on one's toes is critical, and often one finds that success makes one complacent.
- Ashwin Sanghi
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The reality of the writer's world is that you set yourself up for future disappointment with every success that you deliver because you end up raising your audience's expectations.
- Ashwin Sanghi
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The decision to use a pen name was nothing more than a desire to compartmentalise my life. However, I had not thought about an appropriate pseudonym, and since there's an abundance of anagrams in the novel, the idea struck me: why not use an anagram of my name? Hence, Shawn Haigins.
- Ashwin Sanghi
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Writing was my route to creative expression, and I needed to write about the things that interested me.
- Ashwin Sanghi
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I work in a business environment forty hours a week, and writing is what I do to unwind. It allows me to transport myself to a happy place where I can indulge my hopes, beliefs, aspirations and fantasies. It also allows me to live and breathe a topic for eighteen months while I'm researching and writing.
- Ashwin Sanghi
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Writing is incidental to my primary objective, which is spinning a good yarn. I view myself as a storyteller more than a writer. The story - and hence the extensive research that goes into each one of my books - is much more important than the words that I use to narrate it.
- Ashwin Sanghi
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It is not history, theology or mythology that interest me. It is the fact that history, theology or mythology could have alternative interpretations or explanations. I try to connect the dots between the past and the present.
- Ashwin Sanghi
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I would imagine that anyone picking up a book written by me would expect a fast-paced story that requires minimal effort to turn the pages. The reader would also be looking for some out-of-the-ordinary revelations along the way. At the end of the day, I'm a writer who simply loves revealing stuff that is out-of-the-ordinary.
- Ashwin Sanghi
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A book and a movie are different animals. You need a cinematic perspective to be involved in the motion pictures. And this is something I lack.
- Ashwin Sanghi
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My attention span is very limited, and I watch just one or two movies a year.
- Ashwin Sanghi
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I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
- Ashwin Sanghi
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I was passionate about reading from an early age, and I would always be carrying a different book each week.
- Ashwin Sanghi
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My self-publishing adventure led to my work being picked up by a traditional publisher and eventually hitting the bestseller lists. That led to two more bestselling novels.
- Ashwin Sanghi
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After writing each novel, I would spend days poring over suggestions from my editor.
- Ashwin Sanghi
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At thirty-five, having spent over twenty years running varied businesses for my family, I decided to sit down and write my first novel. I had never written anything longer than a couple of pages till then and was foolishly attempting to write a hundred-thousand words.
- Ashwin Sanghi
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In the Sanghi family, there is no one who has undertaken intellectual pursuits.
- Ashwin Sanghi
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Till the time I found a creative outlet, I was trying to be extra creative at business, which would always put me in a situation of conflict with other stakeholders. The moment I started writing, my creative impulses were finally channelised.
- Ashwin Sanghi
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Unlike a typical professional, I can't quit my job to become a full-time author; I don't have that luxury. For me, writing is therapy; if I choose to write full-time, it might start feeling like work.
- Ashwin Sanghi
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It is easy to club people together, but there are bound to be influences of authors you've read. I grew up reading fast paced authors such as Sidney Sheldon and Jeffrey Archer, but to say I'm one of them isn't true; my style is intrinsically my own.
- Ashwin Sanghi
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While growing up, I always had to depend on foreign authors for page-turners. I think of myself as a commercial writer, and my job is simple to entertain you.
- Ashwin Sanghi
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I want to be remembered as a storyteller more than someone who had something meaningful to say.
- Ashwin Sanghi
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I don't start with the characters. I start with the series of events that will provide the conflict and how it can be resolved. Characters are incidental.
- Ashwin Sanghi
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There has to be a protagonist who has to overcome challenges, and there will be a race to finish.
- Ashwin Sanghi
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Oral storytelling goes back so long ago, and those stories that were told orally were always layered and changed with time.
- Ashwin Sanghi
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Our country has the oldest tradition of storytelling, and this was much before writing stories even became a norm.
- Ashwin Sanghi
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What is divine? It is simply that which man has not been able to understand. Once you do, it loses its divinity.
- Ashwin Sanghi
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I was a businessman for 16 years of my life, so when I started writing, I wanted to keep my literary identity separate.
- Ashwin Sanghi
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Writing helps me create a different world that I can escape to.
- Ashwin Sanghi
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I am a part of the old school where I feel that purity of the language should be retained. But English is a constantly evolving language where new words are being added to the dictionary, so I don't see any harm in experimenting with the language. Only poor editing standards need to be improved.
- Ashwin Sanghi