Alan Mulally
When I arrived in Ford, a decision was made to sell many marquee brands. This was because 85 per cent of the sales were from Ford and Lincoln brands. We were clear that for the company's strong future, we needed to focus on the Ford brands.
We don't worry over macro-economic factors when investing, as we are always thinking about the long-term.
More and more people realize the importance of economic growth, near-term and long-term in the U.S., and the competitiveness with other countries around the world.
My favorite expression is a tag line or an advertising and marketing campaign that Ford ran a number of years ago. They ran it for almost 12 years, and it was, 'Have you driven a Ford lately?'
There's a Ford dealer in every city around the United States. They're the fabric of the community. They're either head of the chamber of commerce or the priest, or I mean they're just the fabric of America, and they took care of us.
I was the lead designer and the general manager of the triple 7 and, of course, the dynamite 787.
Consumers want safe and really efficient automobiles.
All of us want to know that we are doing great things, that we are touching a lot of people, and that what we are doing is something bigger than ourselves.
The Chinese love Ford's product line: they love the quality, the fuel-efficiency, the safety, the brand.
An automobile has about 10,000 moving parts, right? An airplane has two million, and it has to stay up in the air.Collection: Moving
The success of SYNC is another proof point that we are doing just that. We will continue to innovate and expand the capability of SYNC by integrating even more new technologies that fit our customers’ lifestyles.Collection: Technology
Although the quality of the vehicles is tremendously improving year after year but the underlying reasons that people are buying cars have really gotten focused. It's for high quality vehicles, reliable, fuel-efficient, and safe of course.Collection: Years
We've incentivized people in the past to maybe turn their vehicles over, you know sooner rather than later. And in the United States with the squeeze on discretionary income and credit that even as the economy comes back there's probably more of a chance than not that it'll be a slower recovery on auto sales.Collection: Recovery