Arguing | Baggage | brain | decision | economics | emotion | evolution | Example | Given | Human Beings | humans | Made | Present Day | Programmes | Rational


Put simply, behavioural economics argues that human beings' decision-taking is guided by the evolutionary baggage which we bring with us to the present day. Evolution has made us rational to a point, but not perfectly so. It has given us emotions, for example, which programme us to override our rational brain and act more instinctively.