Further, in the modern story, reality is that which is observable, measurable, and repeatable – the kinds of phenomena available, accessible, and verifiable to the five senses. Thus, reality comes to equal the scientific method. It should come as no surprise that in such a world the life of the spirit is ignored or marginalized (as well as a great many other nonmaterial things.) This view of life subsequently birthed in human beings a ravenous materialism as matters of the soul were ignored or reinterpreted within this tightly controlled version of reality. When the life of the spirit is ignored, people will seek to feed the hunger of a neglected soul with the only nourishment available: in our context, the consumptive acquisition of material goods.